Will & Must — End-to-End Development of Renewable Energy Assets


We originate, develop, and manage bankable Solar PV and BESS assets.
From greenfield to revenue-generating portfolios.

Full Value Chain Responsibility

Will & Must is a specialised project development company that controls the entire project lifecycle. We act as the bridge, integrating land acquisition, permitting, grid interconnection, and financing into a bankable asset. We have a network of top-tier technical consultants and engineering partners to ensure that every project meets the highest industrial standards. Looking for a co-development partner or an asset pipeline? Get in touch to learn more.

Our portfolio focuses on two high-growth technologies central to the Nordic energy transition:

1. Utility-Scale Solar PV 
We are developing hundreds of megawatts of solar capacity. By partnering with global leaders like FRV (Fotowatio Renewable Ventures), we combine local development execution with international capital standards.

2. Battery Energy Storage (BESS) 
We build grid-scale storage to stabilise the power system. Our strategy includes developing units for our own commercial operation in the ancillary markets, as well as larger facilities for investment partners.

Local Expertise at the Heart of the Energy Transition

Succeeding in any country requires more than just technical and commercial knowledge. Finland is no different.  Every project has unique needs, which we can meet with our experience in local conditions, decision-making, and collaboration with various stakeholders. We have proven expertise in the dynamics of project development on Finnish soil:

Landowners

From farmers and forest owners to funds, companies, nonprofits, and municipalities, we have proven success with all types.

Municipalities

Finland has over 300 municipalities, yet no uniform rules for projects. We know the quirks of municipal decision-making and the dynamics between state authorities monitoring them.

Grid Operators

Finland has one TSO and almost 80 DSOs. We are in constant dialogue with grid operators.

Policy & Regulation

We influence and keep up with policy updates both through the industry advocacy organisation and directly with authorities and policymakers.

Local Communities

We engage with locals to avoid easy mistakes, alleviate concerns, and create side benefits. Finns appreciate direct talk and kept promises, and word travels fast.

Local Engineering 

We manage a trusted network of specialised consultants. They ensure full compliance with Finnish construction standards, grid codes, and technical requirements.

Opportunity in Finland

Finland offers a prime opportunity for large-scale renewable energy investments with its stable regulatory environment, strong grid, and commitment to carbon neutrality by 2035. With vast land availability and streamlined permitting, the country is an ideal location for efficiently scaling clean energy projects.

What We Offer

Will & Must offers end-to-end development capabilities for renewable energy portfolios. With deep local expertise and a results-driven approach, we help investors and land owners navigate the energy transition from site acquisition to investment-ready status.

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