
Full-Cycle Development Capabilities
We Drive Execution From Greenfield to Asset
The value of a large-scale energy project isn’t found in the land alone; it is created through thorough development and planning. At Will & Must, we turn raw potential into bankable infrastructure assets.
Our entrepreneur-led team takes responsibility for the entire lifecycle. Instead of just acting as consultants, we orchestrate the technical, legal, and regulatory processes necessary to achieve investment readiness.
Our Strategic Focus:
BESS (Battery Storage): Developing grid-scale storage for commercial operation in the reserve markets.
Utility-Scale PV: Developing large portfolios for international investors and utilities.

Our Development Lifecycle
Origination & Land Acquisition
A successful project starts with grid capacity. We identify sites where land availability meets confirmed grid connection possibilities. We negotiate secure, long-term lease agreements that balance the needs of landowners with international banking requirements.
Development until Ready-to-Build
We orchestrate the entire permitting arc. We manage specialised technical consultants to handle engineering and environmental studies, while we focus on the critical path: land use process, permits, and stakeholder acceptance. We de-risk the project locally so it meets global investment standards.
Investment Readiness
Bankability, due diligence readiness, and risk management are critical throughout the development phase. We proactively ensure that project profitability remains under control and facilitate feasibility studies and risk analyses to achieve investment readiness.
Why Choose Will & Must?
Our project development services are built on deep expertise and commitment, ensuring the highest probability of success. We take pride in the key qualities that define our approach:
Strategic Profitability Approach
No two projects are the same. We analyze investor objectives, identify the best opportunities, optimize project potential, and ensure economic viability.
Long-Term Commitment
We are a dedicated partner throughout the entire development cycle. Our entrepreneur-driven team ensures continuity and personal accountability, even for long-term projects.
Stakeholder Management
We speak the language of both the landowner and the investment banker. Bridging this gap is our core competency, ensuring smooth progress from local permitting to global financing.
Local Expertise
Our strong networks and deep understanding of Finland’s business environment, regulations, and culture make us uniquely positioned to navigate project challenges.
Results-Oriented Approach
We prioritise execution speed and outcomes. Our business model enables us to reach milestones more quickly than bureaucratic processes typically allow.
Interested in Finland’s Energy Future?
Succeeding in Finland’s energy market requires more than just technical and financial expertise; it demands local insight and a strong presence. Let’s discuss how we can bring your vision to life efficiently, sustainably, and profitably. We possess the expertise and networks to assist you in making informed investments in Finland’s future energy solutions.
